About Diamonds

Diamond is a mineral, a natural crystalline substance, the transparent form of pure carbon. Diamond is the most glorious of all gems and its glitter dazzles all who view it. No other gem carries such significance and intrigue. The diamond symbolizes purity and strength. Diamond is a commitment to never-ending love.

Diamond is the hardest natural material. Diamonds are formed deep inside the Earth and after an exhaustive process they somehow find their way onto a loved one's finger. A diamond is likely the oldest object a human will ever own, probably 3 billion years in age, fully two thirds the age of the Earth.

The largest cut diamond in the world is the "Star of Africa", which weighs 530 carats. According to legend, a curse befell the 45-carat Hope Diamond when it was plucked from an idol in India - a curse that foretold bad luck and death not only for the owner of the diamond but for all who touched it.

Diamonds have maintained their position as the world's most precious natural element for hundreds of years, but no diamond is as meaningful as the one your beloved wears.